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BEHR Ad

Project type

Ad and body copy

Date

December 2023

Location

Champaign, IL

This spec ad was made from the strategy that their target audience is men 50 years old that shop at Home Depot. They are married with no kids, and they want to feel manly to their wife. This shows that they can paint more than a wall and feel manly by working outside and painting/ staining wood.

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